Multi-Media Production : My Proposal

Multi-Media Production – My Proposal

INTRODUCTION

In the first term of this module, I will be producing a website and a blog. The blog will contain my research, planning and progress throughout the process of making a website. In my website I will try to use different combinations of different contents such as audio, still images, moving footage, interactivity and text. These contents make up multimedia. I will be producing a website by using software called Adobe Dreamweaver and this will help me create a creative website because of the tools in the software. I will also do primary and secondary research to produce an effective website.

CONCEPT & PURPOSE

The overall concept of the website is going to be based on beauty and fashion. In the past, I have taken fashion and textiles as a subject in college. I usually follow the new fashion trends, and interested in looking after your body. That is the reason why I want to create a fashion and beauty website is because I am very passionate about it. I haven’t figured out the concept in depth, but it is between a blog that contains fashion and beauty tips or a store that sells beauty products and fashionable accessories. The first idea will be about techniques that I will be doing. I will be uploading still images accompanied by text that has something to do with beauty or fashion. For example, I want to show the audience how to apply Halloween make-up. I will upload images of the make-up (example: the eyes) and explain step by step how to apply the make-up. After I could put the URL of the product I have used on my eyes. For fashion, I can upload new fashion trends. For my second idea, I was thinking to make a website that sells products such as jewellery, shoes and beauty products. For that idea, I will be contacting the fashion students in our University to volunteer to help. Their help will help the website as I can use their products that they have produced in my online store.

The purpose of the website is:

a) Educating young and middle-aged women how to apply specific make-up techniques.

b) Entertaining the audience with the festival make-up ideas (eg: Christmas).

c) Helping audience with different fashion styles and colours that match their skin tone.

d) Updating the fashion trends (eg: Linking it to Instagram fashion accounts).

e) Boosting the audience’s confidence by beauty products and tips to have a natural look.

TARGET AUDIENCE

I have been researching websites that has something to do with fashion and beauty blogs and online stores. In my previous experiences, the websites I have been looking at that has online stores are Boohoo.com and ASOS.com which are sites I am always on to find new trends and buy the new trends. Because I am a female who is 20 years old, I figured their target audience are similar ages. However, both online stores also target at males as they have a male section on their online store. Most websites that have blogs that have something to do with fashion and beauty always link it to their Twitter, Facebook and Instagram pages. Usually, people who are on those social network sites are teenagers that are between the ages of 14 – 25 (most popular age groups). I figured out that I want my website’s audience to be the same audience that ASOS and Boohoo target.

RESEARCH & TIME MANAGEMENT

So far I have done some of the research for my website, such as topics and different websites. I will continue the research as I am learning how to use different software such as Adobe Dreamweaver, Adobe Illustrator and Adobe Flash. I will also look at the HTML technique to create my web page. Before creating my website on Dreamweaver, I will research accessibility, usability, navigation, layout and typography. Afterwards, I will be updating my blog while creating my website.

PROJECT TIMELINE

o Week 1 – Research different websites, concepts and think about a unique concept for the website. Start using different colours on Photoshop.

o Week 2 – Start thinking and write proposal. The proposal needs to include a flowchart, moodboard, target audience, concept and purpose.

o Week 3 – Start learning Photoshop and Dreamweaver techniques to apply to website. I can find some resources such as Lynda.com and YouTube videos.

o Week 4 – Start researching about Dreamweaver in depth by taking books out of the Universities’ library. When comfortable, start to learn about Adobe Flash. Finish off the proposal and submit it on the study space online.

o Week 5 – Start creating website.

o Week 6 – Continue with website and blogging.

o Week 7 – Upload the different combinations of contents (text, images, videos, etc.)

o Week 8 – Start searching which social network I want to link with.

WIREFRAME